Throwback to last summer when the freshman fifteen hadn't yet turned me into a landwhale
In the fashion industry, the surname “Minkoff” has become synonymous with innovation. Since her humble beginnings of making T-shirts in her apartment in 2005, accessories and apparel designer Rebecca Minkoff has grown her brand exponentially with a technology-focused business strategy. In partnership with her brother Uri, Minkoff has become a pioneer in digitizing customer service and creating fashionable wearable tech. As a part of Penn Fashion Week, the duo came to the University of Pennsylvania yesterday to speak about interactive retailing and capturing the millennial consumer.